Marketing / Sponsorship Agreement - Document Builder 👷‍♂️

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🌍 Jurisdiction & Basics

Country, language, agreement name, event/campaign, and effective date.

Country *

Language of the completed document *

Agreement Title (e.g., 2026 Season Sponsorship) *

Event / Property / Campaign Name *

Effective Date *

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👥 Parties & Roles

Sponsor, Rights Holder (Organizer/Property), and (optional) Agency contacts.

Sponsor

Sponsor Legal Name *

Sponsor Address *

Sponsor Primary Email *

Organizer

Rights Holder / Organizer Legal Name *

Organizer Address *

Organizer Primary Email *

Agency

Agency Involved? *

Agency Legal Name

Agency Primary Email

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🎁 Package & Assets

Sponsorship tier, inventory, deliverables, and on-site/digital benefits.

Package Tier *

Entitlements & Inventory (logos, mentions, stage time, booths, tickets, media, social posts) *

Channels / Placements

Event signage
Website
Email newsletters
Social posts
Press materials
Broadcast/stream
App placements
On‑site booth/activation
Other

If Other placement: specify

Deliverables by Sponsor (artwork, ad copy, promo codes, brand assets) *

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🛡️ Rights, Territory & Brand Controls

Territory, exclusivity, approvals, co‑branding, and brand guidelines.

Territory (countries/regions) *

Category Exclusivity? *

Exclusive Category (e.g., 'Energy Drinks')

Competitor List / Carve‑outs

Pre‑approval of Creative Required? *

Brand Guidelines (optional upload)

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💰 Fees & Payment

Cash fee, in‑kind value, payment schedule, taxes, and late fees.

Cash Fee (currency & amount) *

In‑Kind Value (describe and value, if any)

Payment Schedule (e.g., 50% on signing, 50% pre‑event) *

Taxes / Withholding Notes

Late Fee (e.g., 1.5%/mo) & Grace Period (days)

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🗓️ Term & Termination

Term start/end, key deadlines, force majeure, and termination options.

Term Start *

Term End *

Key Deadlines (asset delivery, approvals, event dates) *

Termination for Convenience? *

Termination Effects / Make‑goods Policy

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📈 Performance, KPIs & Reporting

KPIs, reporting cadence, and remedies/make‑goods for under‑delivery.

KPIs

Impressions
Reach/Attendance
Leads/Signups
Engagements
On‑site activations
Media value
Other

If Other KPI: specify

KPI Targets & Measurement Method

Reporting Cadence (e.g., weekly, post‑event within 10 days)

Make‑goods / Remedies (under‑delivery scenarios)

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Use of marks, approvals, FTC disclosures, and restricted categories.

Use of Trademarks/Logos permitted? *

License Scope (media, duration, territory, revocation rights) *

Compliance Areas

FTC/ASA disclosure
Alcohol/gambling restrictions
Children/Schools restrictions
Data privacy (GDPR/CCPA)
Health claims
Other

If Other compliance: specify

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⚖️ Indemnity, Liability & Insurance

Risk allocation, liability cap, insurance coverage and COIs.

Indemnity *

Liability Cap (e.g., fees paid; exclude gross negligence/intentional misconduct) *

Insurance Requirements

Commercial General Liability
Professional Liability/Errors & Omissions
Automobile Liability
Workers’ Compensation
Event Cancellation
Other

If Other insurance: specify

Certificates of Insurance (optional)

Drag & Drop Files, Choose Files to Upload You can upload up to 3 files.

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✍️ Signatures & Attachments

Acknowledgements, typed signatures/dates, and uploads.

Final Acknowledgements (must check all) *

Information provided is true and correct
We agree to the agreement terms stated
Electronic signatures valid where permitted

Sponsor Signature (type name) *

Sponsor Sign Date *

Organizer Signature (type name) *

Organizer Sign Date *

Attachments (brand assets, schedules, addenda)

Drag & Drop Files, Choose Files to Upload You can upload up to 5 files.

Marketing / Sponsorship Agreement – Document Builder 👷‍♂️

🌍 Jurisdiction & Basics

👥 Parties & Roles

Sponsor

Organizer

Agency

🎁 Package & Assets

🛡️ Rights, Territory & Brand Controls

💰 Fees & Payment

🗓️ Term & Termination

📈 Performance, KPIs & Reporting

© IP, Content & Compliance

⚖️ Indemnity, Liability & Insurance

✍️ Signatures & Attachments